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Sustainable luxury fashion label Another Tomorrow secures backing from Una Terra

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Published: 15 March 2024

Swiss-based Una Terra has invested €2m to support the global growth and impact goals of the New York-based luxury ready-to-wear firm which focuses on circularity and sustainable supply chains.

Another Tomorrow sells its ready-to-wear collection via its own e-commerce platform and leading department stores, including Selfridges in London (pictured) | Moonstone Images on iStock

Swiss-based impact investment manager Una Terra said it is investing €2m in luxury ready-to-wear firm Another Tomorrow which focuses on circularity, digitalisation and transparent and sustainable supply chains.

Founded by CEO Vanessa Barboni Hallik, a former Morgan Stanley managing director, New York-based Another Tomorrow is one of only a handful of luxury brands to achieve B-Corp certification.

According to the company, its value system is based on three pillars – human, animal and environmental welfare. A unique digital l ID provides each garment’s supply chain transparency and authenticity.

Since its founding in 2020, Another Tomorrow has grown to reach customers in 56 countries, with distribution partners including Net-A-Porter, Neiman Marcus, Bergdorf Goodman, Holt Renfrew, Moda Operandi, Saks and Selfridges.  

Una Terra, also a B-Corp, focuses on scaling circular economy solutions tackling climate change and biodiversity loss. Luca Zerbini, Una Terra’s CEO and founding partner, will also join Another Tomorrow’s board. 

Growth partners

The companies said that Una Terra’s pan-European presence supports Another Tomorrow’s global commercial and impact goals.

“Una Terra’s unique understanding of the intersection of the consumer, sustainability and circularity landscape makes them the ideal partner for Another Tomorrow,” said Barboni Hallik. She added that the investment manager’s “lateral thinking approach” to industry transformation and scalability and global reach, makes them an “optimal growth partner”.

Zerbini added: “Fashion represents a significant environmental challenge: it is systemically extractive and a huge driver of negative externalities throughout the supply chain, from soil health to plastic pollution to carbon emissions. It is refreshing to see a luxury brand implementing a systems-thinking approach to creating a comprehensive circular business model.”

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